#20 Focus on L’Oréal USA, the Group’s 1st global subsidiary


Kiehl’s, major accelerating growth driver for L’Oréal in the US

Acquired 17 years ago by L’Oréal, US brand Kiehl’s contributes annually to the Group’s success and this year broke the symbolic barrier of  billion in sales. General Manager Worldwide, Cheryl Vitali talks to us about Kiehl’s success and dynamic growth … Continue reading Kiehl’s, major accelerating growth driver for L’Oréal in the US

Maureen Mullen’s enlightened advice to succeed in the US

At the helm of the Business Intelligence Firm L2, Maureen Mullen, Co-Founder and Chief Strategy Officer, advises US firms on marketing and digital marketing strategies. Today, she shares her recipe for success on the US market.  (more…)

How L’Oréal USA conquered the US market

L’Oréal USA has established itself as L’Oréal’s number-one international subsidiary. A key driver in the Group’s growth of recent years, it reported €6.2 billion in sales and nearly 6% growth in 2016. Frédéric Rozé, Executive Vice-President of the Americas Zone, … Continue reading How L’Oréal USA conquered the US market

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