The most read articles

Strategy

Industry 4.0 at L’Oréal: enhanced agility to serve consumers better

To meet consumers’ changing expectations, industry needs to become more agile, while shortening time to market. Stéphane Lannuzel, Operations Chief Digital Officer at L’Oréal, talks us through the technological changes taking place within the Group.

Strategy

Skincare for cancer patients : La Roche-Posay’s new commitment

A long-standing skincare player, today La Roche-Posay is committed to caring for cancer patients. Laetitia Toupet, International Managing Director of the brand, tells us about this new undertaking and explains how it helps patients.

In Action

L’Oréal creates a talent incubator to attract students

L’Oréal has been staging its Brandstorm competition for 25 years. This year, though, it is ringing the changes by turning the event into a talent and project incubator for students. Carole Pasco-Domergue, Chief HR Marketing Officer at L’Oréal, takes us behind the scenes.

Strategy

Beauty Devices: a definite way forward for cosmetics

More and more consumers have begun incorporating instrumental cosmetics in their beauty routines in recent years. Elisabeth Araujo, Chairwoman of L’Oréal Beauty Devices, tells us about the Group’s plans to win over this new market.

Strategy

Botanicals Fresh Care by L’Oréal Paris: engaged, beautiful and inspired by nature

This month, L’Oréal Paris is launching Botanicals Fresh Care, its new premium hair care brand inspired by nature. Anne Machet, Deputy CEO International, explains how the brand meets new consumer expectations.

Perspective

Trends to look out for on the fragrance market

Mathilde Lion is a beauty expert covering Europe for the NPD Group. A fragrance specialist, she tells us which trends to look out for on the market in 2017.

Strategy

Nyx Professional Makeup, the millennials’ brand, makes its international play

Nyx Professional Makeup is one of the most popular US cosmetics brand among 15-24 year olds. Bought by L’Oréal in 2014, it has bold international ambitions. Senior Vice President Marketing & Global Business Development Nathalie Kristo tells us more.

Perspective

How millennials are reinventing consumption

Eric Briones, aka Darkplanneur, is a strategic planner, associate professor at the Moda Domani Institute, blogger and co-author of a number of books on millennials, luxury and digital technology, including La Génération Y et le Luxe (Generation Y and Luxury) and the recently released Luxe et Digital (Luxury and Digital), both published by Dunod. He explains how millennials are poised to reinvent consumption and why brands need to keep a close eye on them.

Strategy

Sell beauty to men

Cosmetics have long been the preserve of women. Now, though, cosmetic products designed with men in mind are seeing spectacular growth all over the world. They make up the beauty sector’s fourth largest market and show no signs of stopping. How do you sell beauty to men? Here is the low-down from Grégory Benoit, International Marketing Director at L’Oréal Men Expert.

Strategy

Online Beauty: L’Oréal’s e-commerce strategy

L’Oréal dominates the online beauty market, enjoying 40% annual growth – twice the sector average – and heading for 2015 revenues of $1 billion. Antoine Borde, L’Oréal’s digital acceleration programme Director, unpicks the e-commerce strategy followed by the world’s number-one cosmetics company.