Strategy

Strategy

SPOT: a unique tool that allows L’Oréal to measure improvements in product performances

How do you calculate a product’s environmental and social impact? Laurent Gilbert, Director of Sustainable Innovation at L’Oréal Research, explains how a cross-disciplinary team came up with SPOT. The tool, which is designed to monitor and optimise new Group products, is the only one of its kind in the consumer products industry.

Strategy

Service & Retail Academy: Putting empathy to work for customers all over the world

How do you go about upskilling one million beauty advisors worldwide* in customer excellence? That’s the task facing Eun Sil Son, General Manager of L’Oréal’s Service & Retail Academy, who describes the challenges involved in rolling out a global educational programme rooted in emotion and empathy.

Strategy

100% plant-based hair dye, a flagship innovation for L’Oréal’s naturalness project

Over a century after Eugène Schueller devised the first safe hair dye, L’Oréal is launching its inaugural 100% plant-based hair colour collections in the shape of Botanéa by L’Oréal Professionnel and Color Herbalia by Garnier. These innovative products open up a new chapter in the history of the world’s leading cosmetics firm, says Éric Bône, L’Oréal’s International Director for Sustainable Innovation in Hair Products.

Strategy

‘For Women in Science’ – 20 years on, the battle continues, but now with support from men

Faced with an unprecedented set of challenges, the world needs science as never before. And science needs women. To mark the 20th anniversary of the ‘For Women in Science’ programme, Alexandra Palt, Chief Corporate Responsibility Officer, Executive Vice President of the L’Oréal Foundation, tells us how the L’Oréal Foundation and UNESCO are continuing the struggle that began 20 years ago to promote women in science.

Strategy

Write Her Future: Lancôme’s war on illiteracy

Lancôme has teamed up with CARE to launch Write Her Future, a multi-country programme that aims to combat illiteracy among girls. Françoise Lehmann, Chair of Lancôme International, explains why the brand is taking on this initiative.

Strategy

L’Oréal’s vision of modern luxury

With an average annual growth exceeding 5% in recent years, the luxury market is one of the most vibrant in the beauty sector. Recently appointed Deputy Chief Executive Officer of L’Oréal with responsibility for Divisions, Nicolas Hieronimus, who has 30 years of experience with the Group, explains the strategy that L’Oréal is following to reinvent itself and consolidate its leadership position on the market.

Strategy

Garnier sets its sights on being the world number-one in natural beauty

Garnier, L’Oréal Group’s number-two brand and the third-ranked beauty brand worldwide, has been providing millions of consumers with hair and skincare products for over a century. Garnier Global General Manager Delphine Viguier outlines her strategy for turning the brand into the world leader in natural, sustainable and responsible beauty.

Strategy

L’Oréal is getting talented young people involved in driving positive change

Since 2012, L’Oréal has been attending the annual One Young World summit. Every year, it sends 40 or so bright young employees there to join the conversation about tomorrow’s challenges and come up with initiatives that will change the Group. Remy Simon oversees the project within L’Oréal. He tells us about this approach and how the Group supports its young people.

Strategy

Industry 4.0 at L’Oréal: enhanced agility to serve consumers better

To meet consumers’ changing expectations, industry needs to become more agile, while shortening time to market. Stéphane Lannuzel, Operations Chief Digital Officer at L’Oréal, talks us through the technological changes taking place within the Group.

Strategy

Skincare for cancer patients : La Roche-Posay’s new commitment

A long-standing skincare player, today La Roche-Posay is committed to caring for cancer patients. Laetitia Toupet, International Managing Director of the brand, tells us about this new undertaking and explains how it helps patients.

Strategy

L’Oréal is boosting its appeal to new graduates

At a time when more and more young people are joining start-ups or starting their own company, L’Oréal remains one of the most hotly sought-after firms among recent graduates. Head of International HR Development Jean-Claude Le Grand tells us how the Group is maintaining and boosting its appeal on an increasingly volatile market.

Strategy

How L’Oréal USA conquered the US market

L’Oréal USA has established itself as L’Oréal’s number-one international subsidiary. A key driver in the Group’s growth of recent years, it reported €6.2 billion in sales and nearly 6% growth in 2016. Frédéric Rozé, Executive Vice-President of the Americas Zone, explains the reasons for L’Oréal’s success.