Strategy

Strategy

For Women In Science: promoting scientific role models

Through the For Women In Science (FWIS) programme, L‘Oréal Foundation hopes to offer a new generation of female role models to the scientists of the future. David Macdonald, Philanthropy Director for Women in Science at the Foundation explains how to raise the profile of successful women scientists.

Strategy

Sell beauty to men

Cosmetics have long been the preserve of women. Now, though, cosmetic products designed with men in mind are seeing spectacular growth all over the world. They make up the beauty sector’s fourth largest market and show no signs of stopping. How do you sell beauty to men? Here is the low-down from Grégory Benoit, International Marketing Director at L’Oréal Men Expert.

Strategy

PRO FIBER by L’Oréal Professionnel: a major breakthrough that is widely acclaimed by women and hairdressers

PRO FIBER is an exclusive range of L’Oréal Professionnel haircare products based on a unique innovation derived from sol-gel technology. Anne-Laure Lecerf, International Managing Director at L’Oréal Professionnel, tells us the PRO FIBER backstory.

Strategy

Online Beauty: L’Oréal’s e-commerce strategy

L’Oréal dominates the online beauty market, enjoying 40% annual growth – twice the sector average – and heading for 2015 revenues of $1 billion. Antoine Borde, L’Oréal’s digital acceleration programme Director, unpicks the e-commerce strategy followed by the world’s number-one cosmetics company.

Strategy

“L’Oréal looks to sustainable sourcing to meet its new target of being carbon balanced by 2020”

Back in 2005, L’Oréal signed up to the Convention on Biological Diversity, an agreement that promotes a responsible approach to biodiversity through “fair and equitable sharing of the benefits arising out of its use”. Rachel Barré was appointed to launch the Group’s sustainable sourcing programme. In this interview, she speaks about the three-pronged approach that L’Oréal is taking to sustainable sourcing to meet the carbon balanced targets by 2020.

Strategy

Share & Care: delivering employee benefits across 68 countries in two years

In this interview, Françoise Schoenberger, Social Relations Director at L’Oréal with responsibility for Share & Care, speaks about the three stages that went into this bold programme and explains how L’Oréal has gone about bringing it to the 68 countries where the Group operates.

Strategy

One step toward a reduced environmental footprint

Alexandra Palt is Director of Corporate Social Responsibility (CSR) and Sustainability at L’Oréal. Over the last four years, she has led the Group’s shift towards a more sustainable model