In Action

In Action

SPOT the difference: enhancing Aqualia Thermal’s CSR performances

How do you go about improving the biodegradability and packaging of a cosmetic industry bestseller? Vichy successfully used L’Oréal’s sustainable product optimisation tool (SPOT) to enhance the social and environmental impact of Aqualia Thermal, a hydration cream. Elisa Simonpietri and Julien Prince, Vichy’s International Scientific Director and Technical Development Director respectively, tell us more.

In Action

Retail in North America: L’Oréal counts on the in-store personal touch

Doriane Dalati, Vice President and General Manager at L’Oréal, is steering the Service & Retail Academy (SRA) transformation programme in the Americas Zone as she works towards the goal of creating a unique customer experience at every point of sale (POS). She told us how she is deploying it, starting with North American beauty advisors.

In Action

L’Oréal’s quest for 100% plant-based hair dyes

For over a decade, L’Oréal’s researchers have been on a ceaseless quest to develop a hair dye that is 100% plant-based, effective, ethical and suitable for home use as well as by professional stylists. Product Development Engineer Karl Wunsch tells us the story of an adventure in science that was full of challenges.

In Action

L’Oréal Foundation x UNESCO: 20 years, more than 3,000 women researchers and 3 Nobel Prizes

For more than 20 years, UNESCO and the L’Oréal Foundation have been working together to highlight women’s contribution to science around the world. Audrey Azoulay, the Director General of UNESCO and France’s former Minister of Culture, explains how she plans to make the ‘S’ in ‘UNESCO’ (United Nations Educational, Scientific and Cultural Organization) more open to women.

In Action

Lancôme and CARE team up to deliver a literacy programme to 5,000 Maya women

Lancôme and international humanitarian organisation CARE recently launched a literacy programme for Maya women in Guatemala. Philippe Lévêque, CEO of CARE France, tells us what the partners are doing in Central America.

In Action

Making it personal for everyone: L’Oréal Luxury’s new challenge

Continually doing more to offer personalised products and bespoke services is a huge challenge for luxury brands. Thierry Cheval, head of Retail at L’Oréal, shares the low-down on what the Group is doing to bring these solutions to consumers the world over.

In Action

Skin Active: creating an effective skincare range using 96% natural ingredients

As the head of Garnier’s skincare labs, Florence L’Alloret worked for over two years to design and refine Skin Active, a totally new range of skincare products comprising 96% natural ingredients. A few months on from the launch, she tells us how she and her team managed this incredible achievement.

In Action

Interngration: a refugee recruitment programme and One Young World project

Olivier Algoud is Global Marketing Director at L’Oréal Men Expert. He and three other One Young World delegates recently founded Interngration, a refugee recruitment programme. One year on from the 2016 One Young World summit, and with the programme now being gradually rolled out at L’Oréal, he describes his experience and how his team set up the project within the Group.

In Action

Ultra-connected and automated, the Lassigny plant is designed to satisfy the demands of the luxury market

First built in the 1960s and bought by L’Oréal in 2008, the Lassigny plant is now spearheading the Group’s move to Industry 4.0. As the facility celebrates its fiftieth birthday, Jean Lardé, VP Technical Director, looks at how Lassigny has been transformed to satisfy the demands of the constantly-shifting luxury market.

In Action

How La Roche-Posay takes care of cancer patients’ skin

As Head of Oncology for La Roche-Posay in France, over the last three years Amélie Priollet has developed a new programme to support patients with cancer, particularly through suitable skincare products for their skin,often irritated or damaged from treatments. Today, she discusses her job and the challenges she has faced.

In Action

L’Oréal creates a talent incubator to attract students

L’Oréal has been staging its Brandstorm competition for 25 years. This year, though, it is ringing the changes by turning the event into a talent and project incubator for students. Carole Pasco-Domergue, Chief HR Marketing Officer at L’Oréal, takes us behind the scenes.

In Action

Kiehl’s, major accelerating growth driver for L’Oréal in the US

Acquired 17 years ago by L’Oréal, US brand Kiehl’s contributes annually to the Group’s success and this year broke the symbolic barrier of $1 billion in sales. General Manager Worldwide, Cheryl Vitali talks to us about Kiehl’s success and dynamic growth since the acquisition by L’Oréal.