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How to develop an innovative product? The Pro-Fiber way

In Action

Journey to the centre of your hair. A close-up look at L’Oréal research.

The best innovations take time, as proven by the sol-gel technology developed by L’Oréal research. Behind the odd-sounding name is a revolution for fine hair. Read on to learn why.

Perspective

To innovate is to survive: making the case for business research.

“The man of a thousand patents” – that’s what they call Jacques Lewiner, honorary scientific director of top science and engineering school ESPCI Paris Tech, physicist and successful entrepreneur. A mould-breaker who has worked all his life to promote accessible research, he says that businesses simply cannot opt out of investing in R&D.

Strategy

PRO FIBER by L’Oréal Professionnel: a major breakthrough that is widely acclaimed by women and hairdressers

PRO FIBER is an exclusive range of L’Oréal Professionnel haircare products based on a unique innovation derived from sol-gel technology. Anne-Laure Lecerf, International Managing Director at L’Oréal Professionnel, tells us the PRO FIBER backstory.