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Personalised products and bespoke services: the new face of luxury

In Action

Making it personal for everyone: L’Oréal Luxury’s new challenge

Continually doing more to offer personalised products and bespoke services is a huge challenge for luxury brands. Thierry Cheval, head of Retail at L’Oréal, shares the low-down on what the Group is doing to bring these solutions to consumers the world over.

Perspective

The changing luxury market

An Associate Director at the Boston Consulting Group, Olivier Abtan specialises in the luxury market, picking apart its trends and shifts for institutional players. As the sector enters a new era, he explains how it is changing and what brands need to do to adjust.

Strategy

L’Oréal’s vision of modern luxury

With an average annual growth exceeding 5% in recent years, the luxury market is one of the most vibrant in the beauty sector. Recently appointed Deputy Chief Executive Officer of L’Oréal with responsibility for Divisions, Nicolas Hieronimus, who has 30 years of experience with the Group, explains the strategy that L’Oréal is following to reinvent itself and consolidate its leadership position on the market.