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L’Oréal Research’s first 100% plant-based hair dye

In Action

L’Oréal’s quest for 100% plant-based hair dyes

For over a decade, L’Oréal’s researchers have been on a ceaseless quest to develop a hair dye that is 100% plant-based, effective, ethical and suitable for home use as well as by professional stylists. Product Development Engineer Karl Wunsch tells us the story of an adventure in science that was full of challenges.

Perspective

Natural hair dyes: expert Delphine Courteille shares her insights on a booming market

Hairstylist Delphine Courteille’s client roster includes some of the biggest stars from fashion and the silver screen. She shares her expert insights on the booming market for natural hair dyes.

Strategy

100% plant-based hair dye, a flagship innovation for L’Oréal’s naturalness project

Over a century after Eugène Schueller devised the first safe hair dye, L’Oréal is launching its inaugural 100% plant-based hair colour collections in the shape of Botanéa by L’Oréal Professionnel and Color Herbalia by Garnier. These innovative products open up a new chapter in the history of the world’s leading cosmetics firm, says Éric Bône, L’Oréal’s International Director for Sustainable Innovation in Hair Products.