Innovation

In Action

Making it personal for everyone: L’Oréal Luxury’s new challenge

Continually doing more to offer personalised products and bespoke services is a huge challenge for luxury brands. Thierry Cheval, head of Retail at L’Oréal, shares the low-down on what the Group is doing to bring these solutions to consumers the world over.

Perspective

The changing luxury market

An Associate Director at the Boston Consulting Group, Olivier Abtan specialises in the luxury market, picking apart its trends and shifts for institutional players. As the sector enters a new era, he explains how it is changing and what brands need to do to adjust.

Strategy

L’Oréal’s vision of modern luxury

With an average annual growth exceeding 5% in recent years, the luxury market is one of the most vibrant in the beauty sector. Recently appointed Deputy Chief Executive Officer of L’Oréal with responsibility for Divisions, Nicolas Hieronimus, who has 30 years of experience with the Group, explains the strategy that L’Oréal is following to reinvent itself and consolidate its leadership position on the market.

In Action

Skin Active: creating an effective skincare range using 96% natural ingredients

As the head of Garnier’s skincare labs, Florence L’Alloret worked for over two years to design and refine Skin Active, a totally new range of skincare products comprising 96% natural ingredients. A few months on from the launch, she tells us how she and her team managed this incredible achievement.

Perspective

Consumer demand for naturals speaks to a profound trend within our society

Chair and co-founder of consulting firm ObSoCo (in France, the Observatory of Society and Consumption) Nathalie Damery, who holds post-graduate qualifications in political science and philosophy, has spent years analysing the changes taking place in society, commerce and consumer models. As the growing consumer obsession for natural products turns these models upside down, she shares her views on this trend.

Strategy

Garnier sets its sights on being the world number-one in natural beauty

Garnier, L’Oréal Group’s number-two brand and the third-ranked beauty brand worldwide, has been providing millions of consumers with hair and skincare products for over a century. Garnier Global General Manager Delphine Viguier outlines her strategy for turning the brand into the world leader in natural, sustainable and responsible beauty.

In Action

How La Roche-Posay takes care of cancer patients’ skin

As Head of Oncology for La Roche-Posay in France, over the last three years Amélie Priollet has developed a new programme to support patients with cancer, particularly through suitable skincare products for their skin,often irritated or damaged from treatments. Today, she discusses her job and the challenges she has faced.

Perspective

Supportive care: a holistic approach to improving the lives of those with cancer

Professor Ivan Krakowski, medical oncologist at the Bergonié Cancer Institute and president and founder of the AFSOS (the French speaking association for supportive care in cancer), has been helping raise awareness about supportive care amongst hospitals, health professionals and patients for more than thirty years. An expert in his field, he explains the difference this type of care makes to patients’ lives and the importance of promoting it within the healthcare system.

Strategy

Skincare for cancer patients : La Roche-Posay’s new commitment

A long-standing skincare player, today La Roche-Posay is committed to caring for cancer patients. Laetitia Toupet, International Managing Director of the brand, tells us about this new undertaking and explains how it helps patients.

In Action

L’Oréal creates a talent incubator to attract students

L’Oréal has been staging its Brandstorm competition for 25 years. This year, though, it is ringing the changes by turning the event into a talent and project incubator for students. Carole Pasco-Domergue, Chief HR Marketing Officer at L’Oréal, takes us behind the scenes.

Perspective

Recruiters: three tips for courting young talents

At the helm of #rmstouch, Jean-Christophe Anna has been working since 2011 to help companies recruit more efficiently and improve the experience they offer applicants. Former head hunter, connoisseur of the evolution of the recruiter-candidate relationship, organizer of the major event #rmsconf dedicated to innovation in the talent experience and author of several books on this matter, he gives us his advice to court young talents.

Strategy

L’Oréal is boosting its appeal to new graduates

At a time when more and more young people are joining start-ups or starting their own company, L’Oréal remains one of the most hotly sought-after firms among recent graduates. Head of International HR Development Jean-Claude Le Grand tells us how the Group is maintaining and boosting its appeal on an increasingly volatile market.