Research & Innovation

In Action

L’Oréal’s quest for 100% plant-based hair dyes

For over a decade, L’Oréal’s researchers have been on a ceaseless quest to develop a hair dye that is 100% plant-based, effective, ethical and suitable for home use as well as by professional stylists. Product Development Engineer Karl Wunsch tells us the story of an adventure in science that was full of challenges.

Perspective

Natural hair dyes: expert Delphine Courteille shares her insights on a booming market

Hairstylist Delphine Courteille’s client roster includes some of the biggest stars from fashion and the silver screen. She shares her expert insights on the booming market for natural hair dyes.

Strategy

100% plant-based hair dye, a flagship innovation for L’Oréal’s naturalness project

Over a century after Eugène Schueller devised the first safe hair dye, L’Oréal is launching its inaugural 100% plant-based hair colour collections in the shape of Botanéa by L’Oréal Professionnel and Color Herbalia by Garnier. These innovative products open up a new chapter in the history of the world’s leading cosmetics firm, says Éric Bône, L’Oréal’s International Director for Sustainable Innovation in Hair Products.

In Action

Smart Profile Uplift: the first ever anti-aging device inspired by mechanobiology

L’Oréal’s Research & Innovation has just completed the design of the first ever mechanobiology based skin device that delivers proven anti-aging effects. Elisa Caberlotto, Instrumental Cosmetics Project Manager for L’Oréal and a physicist by training, puts us in the picture.

Perspective

Mechanobiology: the new discipline that is revolutionising scientific research

Professor Benoît Ladoux co-leads the Cell Adhesion and Mechanics research group at the Institut Jacques Monod. He and his teams have been exploring the relatively uncharted territory of mechanobiology for a number of years. Read on to discover his vision of the mechanisms at work and the issues connected with the discipline.

Strategy

Beauty Devices: a definite way forward for cosmetics

More and more consumers have begun incorporating instrumental cosmetics in their beauty routines in recent years. Elisabeth Araujo, Chairwoman of L’Oréal Beauty Devices, tells us about the Group’s plans to win over this new market.

In Action

African beauty under L’Oréal’s microscope

The sector’s world number-one is not going to be left out as Africa’s beauty market explodes. L’Oréal is opening a center of research and innovation in Johannesburg to study needs, routines and trends among African consumers in situ. We met with Consumer Evaluation Manager Julia Gichuri at the Research Centre for Sub-Saharan Beauty to learn more.

Perspective

The middle class: the next engine of African growth?

Is an African middle class starting to take shape and, if so, will it be the next engine of growth? Clélie Nallet, a professor of political science specialising in Africa’s middle classes, shares her socio-economic vision of Africa today.

Strategy

L’Oréal’s African heartbeat

With the transfer of L’Oréal’s Research and Innovation Centre for African hair and skin to Johannesburg, Geoff Skingsley, Vice-President for Africa and the Middle East, tells us about the strategy followed by the world’s leading cosmetics firm in Sub-Saharan Africa.

In Action

Journey to the centre of your hair. A close-up look at L’Oréal research.

The best innovations take time, as proven by the sol-gel technology developed by L’Oréal research. Behind the odd-sounding name is a revolution for fine hair. Read on to learn why.

Perspective

To innovate is to survive: making the case for business research.

“The man of a thousand patents” – that’s what they call Jacques Lewiner, honorary scientific director of top science and engineering school ESPCI Paris Tech, physicist and successful entrepreneur. A mould-breaker who has worked all his life to promote accessible research, he says that businesses simply cannot opt out of investing in R&D.

Strategy

PRO FIBER by L’Oréal Professionnel: a major breakthrough that is widely acclaimed by women and hairdressers

PRO FIBER is an exclusive range of L’Oréal Professionnel haircare products based on a unique innovation derived from sol-gel technology. Anne-Laure Lecerf, International Managing Director at L’Oréal Professionnel, tells us the PRO FIBER backstory.