CSR

In Action

SPOT the difference: enhancing Aqualia Thermal’s CSR performances

How do you go about improving the biodegradability and packaging of a cosmetic industry bestseller? Vichy successfully used L’Oréal’s sustainable product optimisation tool (SPOT) to enhance the social and environmental impact of Aqualia Thermal, a hydration cream. Elisa Simonpietri and Julien Prince, Vichy’s International Scientific Director and Technical Development Director respectively, tell us more.

Perspective

How can companies be CSR innovators?

Consulting firm Quantis France helps multinational firms navigate their environmental transition and is partnering L’Oréal on multiple projects. CEO Dimitri Caudrelier explains what companies need to do to change the game and why it’s in their interest to act quickly.

Strategy

SPOT: a unique tool that allows L’Oréal to measure improvements in product performances

How do you calculate a product’s environmental and social impact? Laurent Gilbert, Director of Sustainable Innovation at L’Oréal Research, explains how a cross-disciplinary team came up with SPOT. The tool, which is designed to monitor and optimise new Group products, is the only one of its kind in the consumer products industry.

In Action

Lancôme and CARE team up to deliver a literacy programme to 5,000 Maya women

Lancôme and international humanitarian organisation CARE recently launched a literacy programme for Maya women in Guatemala. Philippe Lévêque, CEO of CARE France, tells us what the partners are doing in Central America.

Perspective

Championing female literacy as a way to boost GDP and reduce inequality

Two out of every three illiterate people today are women*. Anna Robinson-Pant, Professor of Education at the University of East Anglia’s School of Education & Lifelong Learning, tells us more about the links between illiteracy and poverty, and what can be done.

Strategy

Write Her Future: Lancôme’s war on illiteracy

Lancôme has teamed up with CARE to launch Write Her Future, a multi-country programme that aims to combat illiteracy among girls. Françoise Lehmann, Chair of Lancôme International, explains why the brand is taking on this initiative.

In Action

R.A.W: a new range with outstanding environmental credentials

For almost two years, Daniel Bethelmy-Rada, Global Brand President for Matrix / Biolage, a US professional hair care brand, has been working to create R.A.W, the brand’s new wholesome, all-natural and authentic range. A few months after the US launch, he talks us through the project’s origins and the challenges that he and his teams had to overcome.

Perspective

The secrets to green marketing

Marketing guru and co-founder of a successful communication agency, Solitaire Townsend has been helping businesses communicate around sustainability strategies for two decades. She tells us why companies must have a proper command of corporate social responsibility (CSR) issues and shares some of the secrets to effective green marketing.

Strategy

How sustainability is reshaping the work of L’Oréal’s brands

The Sharing Beauty With All sustainability programme created in 2013 has set engagement and responsibility goals for L’Oréal to meet by 2020. Charlotte de Tilly, Deputy Head of Corporate Social Responsibility (CSR) at L’Oréal, explains how the Group and its brands are taking on these new issues.

In Action

Putting L’Oréal’s ethics policy into practice in Italy

Valentina Ranno is L’Oréal’s ethics officer in Italy. She is working to promote a climate of trust where employees feel free to speak out, in a country where “open talk” culture is still catching up in the business sector.

Perspective

Ethics: creating value within businesses

Philippa Foster Back, Commander of the Order of the British Empire (CBE), is Director of the Institute of Business Ethics (IBE). Her role is to give a voice to business ethics and highlight its impact on value creation.

Strategy

The L’Oréal Group’s ethics policy: a first for Europe

In January 2016, Emmanuel Lulin, Senior Vice President & Chief Ethics Officer of L’Oréal, became the first European senior executive to receive the Carol R. Marshall award for Innovation in Corporate Ethics. Read on to learn about his strategy to make L’Oréal a global model in corporate ethics.